Mid-form film · Sunday 11 October 2026 · 8 minutes

Make America Great Again Is a Story in Four Words

John Yorke and Mark Borkowski and Misha Glenny

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Why does "Make America Great Again" beat "Stronger Together"? John Yorke, Mark Borkowski and Misha Glenny on why political slogans work, and why the best ones are really stories.

Chapters

Misha Glenny

Misha Glenny is a journalist, author, and broadcaster. He covered the fall of communism and the Yugoslav Wars for the Guardian and the BBC, and his book McMafia traced the globalization of organized crime and was adapted into a BBC drama. He ran the Institute for Human Sciences in Vienna and this year took over In Our Time on BBC Radio 4 from Melvyn Bragg.

More with John Yorke and Mark Borkowski and Misha Glenny

Host: James Kirkham
Guests: John Yorke, Mark Borkowski, Misha Glenny
Producer: Nelly Batt
Editor: Nelly Batt
Executive Producer: Jago Lee
Special thanks: Craig Heptinstall and Jack Freegard