Season One

Episodes

The Story Economy, one conversation at a time.

01

The Man Who Cracked the Code of Story

with John Yorke · 26 March 2026

The former BBC drama chief and author of Into the Woods reveals why every story ever told follows the same hidden structure — and what that means for anyone trying to communicate anything.

02

Given 24 Hours to Live. She Had Other Plans

with Charlie Webster · 9 April 2026

Broadcaster and athlete Charlie Webster contracted a near-fatal disease during the Rio Olympics and was told she might not survive. She did — and rebuilt herself by rethinking the story she was living.

03

The Biographer They Tried to Silence

with Andrew Lownie · 2 April 2026

Award-winning biographer Andrew Lownie spent years fighting the British establishment in court to tell a story they didn't want told. This is what he learned about power, truth and persistence.

04

40 Years Engineering Fame

with Mark Borkowski · 16 April 2026

The world's most celebrated PR man has spent four decades turning people into legends. He explains how fame is constructed, why mythology matters more than fact, and what storytelling really is at its core.

05

What Surfing Taught Me About Truth

with Alex Wade · 23 April 2026

Writer and lawyer Alex Wade found in surfing something the legal world couldn't offer: a direct, unmediated encounter with reality. He talks about narrative, nature and the stories we tell to make sense of both.

06

The Science Behind Every Story That Has Ever Gripped You

with Will Storr · 30 April 2026

Bestselling author Will Storr draws on neuroscience and psychology to explain why certain stories take hold of us completely — and what any storyteller can do to replicate that effect.

07

He Lost His Brother. Then Bought the Label He Loved

with Wes Saunders · 7 May 2026

Music executive Wes Saunders turned grief into purpose, acquiring the independent label that had soundtracked his brother's life. A remarkable story about loss, legacy and what we build in memory of the people we love.

08

Homeless at Eleven. Boardroom by Forty

with Kathleen Saxton · 14 May 2026

Founder of The Lighthouse Company and one of the media industry's most influential figures, Kathleen Saxton traces a journey from childhood homelessness to the top of her field — and the story she had to rewrite to get there.

09

The TED Talk From a Toilet That Changed Wellbeing

with Ryan Hopkins · 21 May 2026

Ryan Hopkins filmed a now-viral TED Talk from a bathroom floor at his lowest point. He talks about vulnerability, authenticity and why the least polished stories are often the ones that land hardest.

10

The BBC's Truth Detective on Why Facts Alone Don't Work

with Ros Atkins · 28 May 2026

BBC journalist and the creator of the widely-shared Analysis format, Ros Atkins explains why facts without story are invisible — and how he learned to make truth travel further in a world drowning in noise.

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