Season One
The Story Economy, one conversation at a time.
with John Yorke · 26 March 2026
The former BBC drama chief and author of Into the Woods reveals why every story ever told follows the same hidden structure — and what that means for anyone trying to communicate anything.
with Charlie Webster · 9 April 2026
Broadcaster and athlete Charlie Webster contracted a near-fatal disease during the Rio Olympics and was told she might not survive. She did — and rebuilt herself by rethinking the story she was living.
with Andrew Lownie · 2 April 2026
Award-winning biographer Andrew Lownie spent years fighting the British establishment in court to tell a story they didn't want told. This is what he learned about power, truth and persistence.
with Mark Borkowski · 16 April 2026
The world's most celebrated PR man has spent four decades turning people into legends. He explains how fame is constructed, why mythology matters more than fact, and what storytelling really is at its core.
with Alex Wade · 23 April 2026
Writer and lawyer Alex Wade found in surfing something the legal world couldn't offer: a direct, unmediated encounter with reality. He talks about narrative, nature and the stories we tell to make sense of both.
with Will Storr · 30 April 2026
Bestselling author Will Storr draws on neuroscience and psychology to explain why certain stories take hold of us completely — and what any storyteller can do to replicate that effect.
with Wes Saunders · 7 May 2026
Music executive Wes Saunders turned grief into purpose, acquiring the independent label that had soundtracked his brother's life. A remarkable story about loss, legacy and what we build in memory of the people we love.
with Kathleen Saxton · 14 May 2026
Founder of The Lighthouse Company and one of the media industry's most influential figures, Kathleen Saxton traces a journey from childhood homelessness to the top of her field — and the story she had to rewrite to get there.
with Ryan Hopkins · 21 May 2026
Ryan Hopkins filmed a now-viral TED Talk from a bathroom floor at his lowest point. He talks about vulnerability, authenticity and why the least polished stories are often the ones that land hardest.
with Ros Atkins · 28 May 2026
BBC journalist and the creator of the widely-shared Analysis format, Ros Atkins explains why facts without story are invisible — and how he learned to make truth travel further in a world drowning in noise.
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