I Tasted the 1791 Wine Napoleon Drank in Exile

Joe Fattorini sat in a bath of red wine in the Atacama Desert, filmed himself talking to camera and uploaded the clip to YouTube. Years later the producer Mel Jappy found it, four-by-three and badly cropped, and built The Wine Show around him.

In an hour with James Kirkham, Joe and Mel walk through how a show ostensibly about wine ended up in 110 countries and in front of hundreds of millions of viewers by refusing to be about wine. The first rule Mel set Joe: never talk about anything you cannot taste in the glass. The second, when pitching: three sentences only, a question, two numbers, a visual image. They cover the Argentina episode about Malbec they were filming the day the Trump administration announced its Muslim ban, and the producer who burst into tears on a vineyard wall; the Georgian supra, a dinner whose name means tablecloth because the food is meant to hide the cloth; the Moldova shoot where a Red Army parade gatecrashed a piece to camera and a bear of a man told the crew, on the lens, to be quiet; Hermann Göring's wine collection in a Chișinău cellar; Howard Gossage's 1962 Paul Masson ad copy ("cheaper than cars, quieter than hi-fis, tastier than stamps") that Joe still considers the best wine ad ever written; The Picnic Society's 1801 rule of six bottles a head; and the 1791 Vin de Constance, dropped in Constantia and sieved before it reached the glass, that Napoleon drank on Saint Helena in the year Mozart died.

Chapters(00:00) Cold open and intro

"The wine show is not about wine. It's about great stories.", Mel Jappy