Episode zero · Monday 23 March 2026 · 4 minutes
AI Can Do a Lot of Things. It Can't Do This
Story has never mattered more. We're drowning in noise, falsehoods, and feeds that never end and say nothing. Right in the middle of that chaos, truth is at a premium, and the people who can tell it are the ones who cut through.
StoryCo is the podcast about the business of storytelling, across every discipline, every industry, every culture there is. Hosted by James Kirkham, entrepreneur, brand strategist, and one of the sharpest minds in the attention economy, StoryCo goes far and wide, deliberately. Because that's what story demands.
In this Episode 0, James explains why he's making the show, where it's going, and why he believes story is the last great human preserve in an age of AI and algorithmic noise.
New episodes every Thursday. Subscribe so you don't miss Episode 1.
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🎙️ ABOUT STORYCO
StoryCo explores the story economy, the idea that in a post-feed world, story is the currency that actually counts. Football, fashion, music, culture, business, sport: they all bleed into each other. And the thread connecting all of it is story.
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